Sam, Author at VVPUSA

10 Common SMS Compliance Mistakes (and How to Avoid Them)

Introduction to SMS Compliance Understanding SMS Marketing Regulations 1. Not Being 1:1 Compliant 2. Messaging Unverified or Wrong Numbers 3. No Real-Time Monitoring 4. Vague Opt-In Language 5. Campaign Drift 6. Poor Consent Recordkeeping 7. Ignoring Carrier Guidelines 8. No Feedback Loop for Failures 9. No Accountability Across Teams 10. Treating Compliance as “Set and […]

Why Flexible APIs Are a Game-Changer for SMS Business Messaging

1. What is a Flexible API? 2. What is SMS Business Messaging? 3. How Do Flexible APIs Fit Into the SMS Business Messaging Ecosystem? 4. The Advantages of Having Flexible APIs 5. Customization and Configuration: Tailoring APIs to Your Business Needs 6. Testing and Quality Assurance: Ensuring Reliable Messaging 7. Things to Watch Out For […]

Call Center vs Contact Center: Why the Difference Matters

1. What’s in a Name? Definitions First 2. What They Have in Common 3. Call Center vs Contact Center: The Key Difference 4. Use Cases 5. Why the Difference Actually Matters 6. Channels Enabled 8. Contact Center Software 9. Customer Experience 10. Future of Customer Service 7. What Else Should You Know? In the fast-paced […]

How to Leverage the Power of Mass Text Messaging through VVP USA’s TxTRIA Platform

Contents What Is Mass Texting? Common Use Cases of Mass Texting What is a Mass Texting System? What Key Functions Should It Have? Max Texting Legal Considerations Crafting Effective SMS Messages Using Mass Texting for Emergency Alerts Benefits of Creating Your Own Mass Texting System with TxTRIA Launch TxTRIA Today 1. What Is Mass Texting? […]

Transactional SMS That Works: Proven Best Practices for Happy Customers

Contents Introduction to Transactional SMS What are Transactional Text Messages? Benefits of Transactional SMS Types of Transactional SMS Transactional SMS Use Cases Who Benefits Most From Transactional SMS for Customer Engagement? KPIs That Matter for Transactional SMS: Examples of Transactional SMS Potential Pitfalls in 2025 Implementation and Integration Choosing the Right and Reliable SMS Provider […]

Protect Your Brand: How to Identify and Stop Text Message Scams Before They Do Damage

Contents 1. What Is an SMS Scam? 2. How Do SMS Scams Work? 3. How SMS Scams and Identity Theft Impact Businesses 4. Types of Spam Text Messages You Should Know 5. How SMS Scam Fraud Differs from Other Messaging Fraud 6. Identifying Fake Text Messages 7. Protecting Your Mobile Device 8. How to Prevent […]

Authentication vs. Authorization: What Every Business Needs to Know (Before It Gets Burned)

Contents 1. What is Authentication? 2. What is Authorization? 3. Key Differences: Quick Comparison Table 4. Why the Difference Matters to Businesses 5. Implications for Customer Experience and User Access 6. Common Pitfalls and Real-World Examples of Access Control 7. How to Get It Right 8. Identity and Access Management 8. Final Takeaway on Identity […]

What is Two-Factor Authentication (2FA) and Why You Should Use It

Contents Why 2FA Is More Important Than Ever What is Two-Factor Authentication? How Does 2FA Work? Why is 2FA Important for Account Security? Common Types of Authentication Factors Common Challenges and Solutions Setting Up 2FA In a landscape where data breaches and phishing attacks are constant threats, robust security has become a non-negotiable. Whether you’re […]

How Great Workplace Culture at VVPUSA Translates Into Exceptional Customer Experiences

Contents 1. Employees Who Feel Valued, Value Others 2. Strong Internal Relationships Drive Team Cohesion 3. Engagement Fuels Accountability 4. Positive Culture Reduces Turnover—and That’s Great for Our Clients 5. Culture Shapes Brand Perception We often hear that “happy employees create happy customers”—but at VVPUSA, this goes beyond a catchy slogan. It’s a philosophy that […]

Customer Relationship Management (CRM): Past, Present, and Future

Contents What is Customer Relationship Management CRM? Use Cases of CRM A Brief History of CRM Benefits of CRM CRM Solutions & Software CRM Strategy & Implementation CRM and Customer Communication IntegrationPrivacy and Compliance in Customer Relationship Management Software The Future of CRM What is Customer Relationship Management CRM? Customer Relationship Management (CRM) refers to […]

VVPUSA Appoints John McRae II as Executive Vice Chairman of VORTxT

Kansas City, March 3, 2025 – VVPUSA is pleased to announce the appointment of John McRae II as Executive Vice Chairman of VORTxT, bringing over 30 years of executive leadership experience in transformative growth, innovation, and strategic development.

McRae has a proven track record in P&L management, strategic planning, and digital transformation, successfully guiding organizations through industry shifts while leveraging cutting-edge technologies to drive business success and disrupt traditional models. His expertise in mergers, acquisitions, restructuring, and operational cost-saving initiatives has consistently enhanced efficiency, accelerated growth, and positioned companies at the forefront of industry transformation.

“We are thrilled to welcome John to the VVPUSA leadership team,” said Bill Beard, Chairman and CEO. “His wealth of experience, strategic vision, and deep understanding of business transformation will be instrumental as we continue to expand and strengthen our impact in the industry.”

Throughout his career, McRae has led high-impact growth strategies, fostering innovation and delivering exceptional results for stakeholders. His ability to translate vision into actionable strategies sets him apart as a leader committed to empowering teams and enhancing customer experiences.

“I am excited to join VORTxT at such a pivotal time,” said John McRae II. “I look forward to collaborating with the leadership team to drive innovation, advance strategic initiatives, and create lasting value for our partners and customers.”

As Executive Vice Chairman of VORTxT, McRae will play a key role in shaping VORTxT’s future, leading initiatives to promote innovation, accelerate digital transformation, and drive strategic growth. With a strong focus on innovation and emerging technologies, he will help disrupt traditional communication models and position VORTxT as an industry leader.

For more information about VVPUSA and its leadership team, visit www.vvpusa.net.

About VORTxT

VORTxT, a subsidiary of VVPUSA, offers a cloud-based platform built on patented technology. Engineered as a compliance protection solution, VORTxT helps brands and SMS providers safeguard their messaging campaigns by securely obtaining and maintaining indisputable opt-in and opt-out records. With full transparency into campaign wellness, the platform enables businesses to proactively protect their revenue and reputation while ensuring strict regulatory compliance. VORTxT helps reduce spam and fosters a healthier, more trustworthy SMS ecosystem.

About VVPUSA

Founded in 1998, VVPUSA is a U.S.-based SaaS provider specializing in business communication solutions, including CPaaS, UPaaS, and its latest patented compliance management technology, VORTxT. For over 25 years, VVPUSA has transformed client-customer communications with innovative and intuitive software designed to drive business growth.

At VVPUSA, innovation meets simplicity—our platforms deliver tangible results, seamless connectivity, and exceptional user experiences. Committed to technological advancement, trust, and long-term client relationships, we continue to push the boundaries of modern communication solutions.

Our mission is to redefine business-customer connectivity through cutting-edge software, helping companies stay ahead in an ever-evolving digital landscape.