Uncategorized Archives

Customer Relationship Management (CRM): Past, Present, and Future

Contents What is Customer Relationship Management CRM? Use Cases of CRM A Brief History of CRM Benefits of CRM CRM Solutions & Software CRM Strategy & Implementation CRM and Customer Communication IntegrationPrivacy and Compliance in Customer Relationship Management Software The Future of CRM What is Customer Relationship Management CRM? Customer Relationship Management (CRM) refers to […]

What is A2P Registration? A Guide to Application-to-Person Messaging

Contents Understanding Application to Person Messaging What is A2P Messaging? What is A2P Registration? Why is A2P Registration Important? How to Register for A2P 10DLC Trust Score & SMS Compliance Common A2P Registration Challenges In today’s digital landscape, businesses rely on SMS to engage customers, but not all messages are created equal. Application-to-Person (A2P) messaging […]

Is SMS Messaging a Commodity Now? Why Businesses Are Switching Their Provider: The Best Twilio Alternative

Contents Why Consider a Twilio Alternative? VVPUSA: The Ideal Twilio Alternative Key Features to Look for in a Twilio Alternative Evaluating Your Business Needs Making the Switch to VVPUSA For years, Twilio has been a dominant force in business messaging. However, as the SMS landscape evolves, many businesses are looking for alternatives that offer better […]

What is The Campaign Registry?

Contents Understanding The Campaign Registry (TCR) Why Was The Campaign Registry Created? How Does The Campaign Registry Work? Who Needs to Register with TCR: Campaign Service Providers? Benefits of Using The Campaign Registry Penalties for Not Registering Working with a Campaign Service Provider Get Started with The Campaign Registry: Registration Process In today’s fast-paced digital […]

Fraud vs. Spam in Business Messaging: Key Differences and Why They Matter

Contents What is Fraud in Business Messaging? What is Spam in Business Messaging? Key Differences Between Fraud and Spam The Impact of Fraud and Spam on Business Why Understanding the Difference Matters In the world of business messaging, ensuring legitimate communication is most important for both companies and consumers. However, bad actors misuse messaging channels […]

Re-Engagement Campaigns: How to Win Back Your Audience

Contents What Is a Re-Engagement Campaign? Every business experiences it: customers who once actively engaged with your brand become dormant over time. This is where re-engagement campaigns, a crucial part of any effective email marketing strategy, come into play. Designed to reconnect with inactive users, these campaigns can reignite interest, strengthen relationships, and even boost […]

What Does Opt-In Mean in Text Marketing?

Contents What Is Opt-In? Understanding Opt-Out In the digital marketing world, the term “funnel” often comes up when discussing strategies to build a sales funnel, and attract, engage, and convert potential customers. But what exactly is funnel building, and why is it crucial for your business success? Let’s break it down. What Is Opt-In? Opt-in […]

What is Funnel Building?

Contents Understanding the Sales Funnel What is Funnel Building? In the digital marketing world, the term “funnel” often comes up when discussing strategies to build a sales funnel, and attract, engage, and convert potential customers. But what exactly is funnel building, and why is it crucial for your business success? Let’s break it down. Understanding […]

What is a Drip Campaign?

Contents What is Drip Marketing? How Does a Drip Campaign Work? Key Benefits of Drip Campaigns in an Email Marketing Strategy Creating a Custom Drip Campaign Examples of Effective Drip Marketing Campaigns Best Practices for Drip Campaigns and Automated Workflows Measuring Success with Drip Campaigns A drip campaign is a strategic and automated series of […]

Voice Messaging as a Pillar of Modern Business Communication

By Bill Beard Contents What is Voice as a Channel for Business Communications? Common Use Cases for Voice Messages Choosing the Right Voice Messaging System Voice vs. SMS: Which One to Choose? By Bill Beard In the evolving world of business communication, multiple channels vie for dominance. Among them, Voice remains a cornerstone, providing a […]

VVPUSA Appoints John McRae II as Executive Vice Chairman of VORTxT

Kansas City, March 3, 2025 – VVPUSA is pleased to announce the appointment of John McRae II as Executive Vice Chairman of VORTxT, bringing over 30 years of executive leadership experience in transformative growth, innovation, and strategic development.

McRae has a proven track record in P&L management, strategic planning, and digital transformation, successfully guiding organizations through industry shifts while leveraging cutting-edge technologies to drive business success and disrupt traditional models. His expertise in mergers, acquisitions, restructuring, and operational cost-saving initiatives has consistently enhanced efficiency, accelerated growth, and positioned companies at the forefront of industry transformation.

“We are thrilled to welcome John to the VVPUSA leadership team,” said Bill Beard, Chairman and CEO. “His wealth of experience, strategic vision, and deep understanding of business transformation will be instrumental as we continue to expand and strengthen our impact in the industry.”

Throughout his career, McRae has led high-impact growth strategies, fostering innovation and delivering exceptional results for stakeholders. His ability to translate vision into actionable strategies sets him apart as a leader committed to empowering teams and enhancing customer experiences.

“I am excited to join VORTxT at such a pivotal time,” said John McRae II. “I look forward to collaborating with the leadership team to drive innovation, advance strategic initiatives, and create lasting value for our partners and customers.”

As Executive Vice Chairman of VORTxT, McRae will play a key role in shaping VORTxT’s future, leading initiatives to promote innovation, accelerate digital transformation, and drive strategic growth. With a strong focus on innovation and emerging technologies, he will help disrupt traditional communication models and position VORTxT as an industry leader.

For more information about VVPUSA and its leadership team, visit www.vvpusa.net.

About VORTxT

VORTxT, a subsidiary of VVPUSA, offers a cloud-based platform built on patented technology. Engineered as a compliance protection solution, VORTxT helps brands and SMS providers safeguard their messaging campaigns by securely obtaining and maintaining indisputable opt-in and opt-out records. With full transparency into campaign wellness, the platform enables businesses to proactively protect their revenue and reputation while ensuring strict regulatory compliance. VORTxT helps reduce spam and fosters a healthier, more trustworthy SMS ecosystem.

About VVPUSA

Founded in 1998, VVPUSA is a U.S.-based SaaS provider specializing in business communication solutions, including CPaaS, UPaaS, and its latest patented compliance management technology, VORTxT. For over 25 years, VVPUSA has transformed client-customer communications with innovative and intuitive software designed to drive business growth.

At VVPUSA, innovation meets simplicity—our platforms deliver tangible results, seamless connectivity, and exceptional user experiences. Committed to technological advancement, trust, and long-term client relationships, we continue to push the boundaries of modern communication solutions.

Our mission is to redefine business-customer connectivity through cutting-edge software, helping companies stay ahead in an ever-evolving digital landscape.