SMS coverage and connectivity

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MCC	310 – 316
Dialing code	Yes
Number portability	Yes
Concatenated message	Standard and long-concatenated messages are supported.
Service restrictions	A dedicated sender is necessary to send SMS in USA.
Service provisioning	1-3 days business days targeted for any sender.
Sender availability	– 10 Digit Long Code – Toll-Free Number – Short Code Only dedicated options are available in the US. Shared senders are disallowed.
Sender provisioning	10DLC: 7-10 business days for an internal compliance review, secondary DCA review, and approval. TFN: TFN verification can take up to 14 business days. SC: 2-4 weeks
2way	10DLC, TFN, SC
2way provisioning	All senders in the USA are provisioned for 2-way as part of the service and sender provisioning.
Country regulations	Marketing and transactional messages are allowed on all senders, subject to compliance review and carrier approval. All senders in the US require opt-in. DND is enabled.
Country restrictions	Prohibited Content – SPAM – Fraudulent or misleading messages – Depictions or endorsement of violence – Inappropriate content – Profanity or hate speech – Endorsement of illegal drugs (including Cannabis/CBD/Marijuana) – Loan advertisements for payday loans or non-direct lenders – Debt relief programs – Credit repair programs – Work and Investment opportunities such as job alerts from third-party recruiting firms or risk investment opportunities – Lead generation or sharing of collected information with third parties – Distribution or malware or app downloads from non-secure locations Prohibited Practices – Phishing – Fraud or scams – Deceptive marketing – Sharing, selling, or renting consent – Snowshoe Sending – Filter Evasion – Dynamic Routing – URL Cycling – Number Cycling
Country recommendations	You can send messages only to subscribers who have specifically opted-in to receive such messages. Message senders shall also provide proper methods for subscribers who have opted in to opt out in the future. SMS campaigns must support HELP/STOP messages, and similar messages, in the end user’s local language. Do not contact end users on do-not-call or do-not-disturb registries. It is recommended not to send promotional traffic during quiet hours (before 8 a.m. and after 9 p.m. in recipients local time).

MCC	302
Dialing code	Yes
Number portability	Yes
Concatenated message	Standard and long. Concatenated messages are supported.
Service restrictions	To send SMS in Canada, you need to set up a dedicated number.
Service provisioning	1-3 days business days targeted for any sender.
Sender availability	– Long Code (10DLC available if used in both US & CA) – Toll-Free Number – Short Code Only dedicated options are available in the CA.
Sender provisioning	LC: Instant, as can buy over portal (10DLC: 7-10 business days for internal compliance review, secondary DCA review, and approval). TFN: TFN verification can take up to 30 business days. SC: 4-6 weeks dependent upon CTA provisioning cycles.
2way	LC, TFN, SC
2way provisioning	All senders in Canada are provisioned for 2-way as part of the service and sender provisioning.
Country regulations	Marketing and transactional messages are allowed on all senders, subject to compliance review and carrier approval.
Country restrictions	Discouraged A2P Sending: • Grey Route Messaging • Number Sharing • Number/URL Cycling • Snowshoe Messaging • Artificial Traffic inflation fraud • Spoofing • Spam, phishing or malicious Messaging DND is enabled. Compliance with mandatory keywords in CA as well as bi-lingual support of mandatory keywords.
Country recommendations	You can send promotional advertisements and other broadcast messages only to subscribers who have specifically opted-in to receive such messages. It is recommended that messages be sent between 9 a.m. and 9 p.m. only. This applies primarily to marketing messages because informational alerts such as transactional messages, fraud alerts, account recovery/2FA, and appointment reminders should be sent when needed. Organizations involved in the operation of A2P messaging programs in Canada must abide by all applicable laws, rules, and regulations that govern the delivery of these types of messages, including Canada’s Anti-Spam Legislation and applicable privacy laws. Adherence to Best Practices for Canadian Application-to-Person (A2P) Messaging Programs is required.

VVPUSA Appoints John McRae II as Executive Vice Chairman of VORTxT

Kansas City, March 3, 2025 – VVPUSA is pleased to announce the appointment of John McRae II as Executive Vice Chairman of VORTxT, bringing over 30 years of executive leadership experience in transformative growth, innovation, and strategic development.

McRae has a proven track record in P&L management, strategic planning, and digital transformation, successfully guiding organizations through industry shifts while leveraging cutting-edge technologies to drive business success and disrupt traditional models. His expertise in mergers, acquisitions, restructuring, and operational cost-saving initiatives has consistently enhanced efficiency, accelerated growth, and positioned companies at the forefront of industry transformation.

“We are thrilled to welcome John to the VVPUSA leadership team,” said Bill Beard, Chairman and CEO. “His wealth of experience, strategic vision, and deep understanding of business transformation will be instrumental as we continue to expand and strengthen our impact in the industry.”

Throughout his career, McRae has led high-impact growth strategies, fostering innovation and delivering exceptional results for stakeholders. His ability to translate vision into actionable strategies sets him apart as a leader committed to empowering teams and enhancing customer experiences.

“I am excited to join VORTxT at such a pivotal time,” said John McRae II. “I look forward to collaborating with the leadership team to drive innovation, advance strategic initiatives, and create lasting value for our partners and customers.”

As Executive Vice Chairman of VORTxT, McRae will play a key role in shaping VORTxT’s future, leading initiatives to promote innovation, accelerate digital transformation, and drive strategic growth. With a strong focus on innovation and emerging technologies, he will help disrupt traditional communication models and position VORTxT as an industry leader.

For more information about VVPUSA and its leadership team, visit www.vvpusa.net.

About VORTxT

VORTxT, a subsidiary of VVPUSA, offers a cloud-based platform built on patented technology. Engineered as a compliance protection solution, VORTxT helps brands and SMS providers safeguard their messaging campaigns by securely obtaining and maintaining indisputable opt-in and opt-out records. With full transparency into campaign wellness, the platform enables businesses to proactively protect their revenue and reputation while ensuring strict regulatory compliance. VORTxT helps reduce spam and fosters a healthier, more trustworthy SMS ecosystem.

About VVPUSA

Founded in 1998, VVPUSA is a U.S.-based SaaS provider specializing in business communication solutions, including CPaaS, UPaaS, and its latest patented compliance management technology, VORTxT. For over 25 years, VVPUSA has transformed client-customer communications with innovative and intuitive software designed to drive business growth.

At VVPUSA, innovation meets simplicity—our platforms deliver tangible results, seamless connectivity, and exceptional user experiences. Committed to technological advancement, trust, and long-term client relationships, we continue to push the boundaries of modern communication solutions.

Our mission is to redefine business-customer connectivity through cutting-edge software, helping companies stay ahead in an ever-evolving digital landscape.