Let us simplify the FCC 1:1 Consent Rule for you
Contents
What is the FCC 1:1 Consent Rule?
Key Impacts on Legacy Campaigns
Why Does This Matter?
What is the FCC 1:1 Consent Rule?
The FCC’s Telephone Consumer Protection Act (TCPA) one-to-one consent rule, introduced as part of the Second Text Blocking Report and Order, mandates that businesses obtain prior express written consent on a per-seller basis for SMS marketing campaigns. This rule reinforces consumer protection by ensuring transparency and compliance in marketing messages, making it crucial for businesses engaging in text message campaigns to align with federal guidelines.
This means:
- Consent must be obtained individually for each seller, ensuring the consumer clearly understands who they agree to receive messages from.
- The rule, detailed in 47 CFR § 64.1200(f)(9), officially takes effect on January 27, 2025.
Key Impacts on Legacy Campaigns
- Violation Risks
- Legacy SMS campaigns relying on broad or generalized consent will likely violate the new requirements.
- Bulk messaging campaigns involving multiple sellers under a single consent agreement are non-compliant.
- Compliance Requirements
- Opt-in agreements must now be specific to each seller.
- Failure to update these agreements could lead to penalties, legal risks, and disruptions in messaging operations.
- Operational Disruptions
- Businesses may need to pause or overhaul existing campaigns to align with the rule, potentially impacting workflows and customer outreach.
- Increased Scrutiny
- Carriers and regulators are expected to monitor compliance more closely, increasing the likelihood of enforcement actions for violators.
Why Does This Matter?
This new rule underscores the FCC’s commitment to protecting consumers from spam and unwanted text messages. For businesses, it marks a significant shift in how prior consent must be captured, managed, and recorded to comply with federal regulations. Published in the Federal Register, this 1:1 consent requirement has implications for lead generation and marketing messages. Ensuring compliance is now more critical than ever to maintain trust and engagement with consumers.
- Audit Current Campaigns
- Identify existing campaigns that rely on generalized consumer consent agreements.
- Consider recapturing opt-ins using VVPUSA’s patented technology for indisputable compliance.
- Update Consent Practices
- Ensure all new opt-ins are seller-specific and meet the Federal Communications Commission’s standards for express written consent.
- Seek Expert Guidance
- Collaborate with compliance experts or solution providers like VVPUSA.
- Our patented technology helps businesses meet regulatory requirements with indisputable evidence and peace of mind.
Take Action Now
The January 27, 2025 deadline is fast approaching. Acting now will help you avoid disruptions, penalties, and reputational damage.
📞 Call or text us today to schedule a free consultation and learn how to prepare your campaigns for 2025.
📌 Read the full FCC announcement here: FCC One-to-One Consent Rule
Let’s ensure your compliance together!
