What is The Campaign Registry?
Contents
Understanding The Campaign Registry (TCR)
Why Was The Campaign Registry Created?
How Does The Campaign Registry Work?
Who Needs to Register with TCR: Campaign Service Providers?
Benefits of Using The Campaign Registry
Penalties for Not Registering
Working with a Campaign Service Provider
Get Started with The Campaign Registry: Registration Process
In today’s fast-paced digital world, businesses rely heavily on SMS and messaging campaigns to connect with customers, promote products, and provide essential updates. However, with increased messaging traffic comes the need for regulation and compliance. That’s where The Campaign Registry (TCR) comes into play, allowing mobile carriers to facilitate more reliable messaging services and ensure compliance with industry standards.
Understanding The Campaign Registry (TCR)
The Campaign Registry is a centralized database that manages business messaging campaigns running over 10DLC (10-digit long codes) in the United States. It was introduced to help increase transparency, reduce spam, and protect consumers from fraudulent or unsolicited messages.
The registration process involves verifying the legal company name, address, and EIN/Tax ID against databases to determine a brand’s status, highlighting the importance of accurate legal representation in ensuring successful registration and compliance.
Definition and Purpose
The Campaign Registry (TCR) is a centralized platform designed to register and manage 10DLC (10-digit long code) numbers for businesses to send SMS and MMS messages to consumers. The primary purpose of the TCR is to verify the identity and legitimacy of businesses sending SMS and MMS messages, ensuring a secure and trustworthy messaging environment for consumers. By doing so, the Campaign Registry helps maintain the integrity of the messaging ecosystem and fosters consumer confidence in receiving legitimate communications.
Importance of The Campaign Registry
The Campaign Registry plays a crucial role in the text messaging ecosystem by providing a centralized database for mobile network operators to verify the legitimacy of businesses sending SMS and MMS messages. This verification process helps prevent spam text messages, phishing, and other malicious activities, ultimately protecting consumers and maintaining the integrity of the messaging ecosystem. By ensuring that only verified and legitimate businesses can send messages, the Campaign Registry helps create a safer and more reliable communication channel for everyone involved.
Why Was The Campaign Registry Created?
Before TCR, many businesses used long-code messaging without clear regulations, leading to higher spam rates and increased carrier filtering. The registry was established to ensure:
- Message deliverability: Verified campaigns are less likely to be flagged as spam.
- Compliance: Businesses follow carrier guidelines and industry best practices.
- Consumer protection: Reducing unwanted or misleading messages to end users.
How Does The Campaign Registry Work?
- Registration: Businesses register their brand and messaging campaigns through TCR. Partnering with companies in the messaging business ensures compliance and effective delivery of messaging campaigns.
- Verification: TCR verifies the business identity and campaign use case.
- Approval: Once approved, carriers assign a trust score, influencing message throughput and deliverability.
- Messaging: Registered businesses can then send messages through approved 10DLC routes, ensuring compliance and reliability.
Who Needs to Register with TCR: Campaign Service Providers?
Any business or organization that sends application-to-person (A2P) messaging over 10DLC is required to register. Registration with TCR ensures participation in a structured text messaging campaign ecosystem, enhancing the reliability and visibility of messaging campaigns for brands and service providers. This includes:
- Marketing campaigns
- Customer service notifications
- Appointment reminders
- Authentication messages
Benefits of Using The Campaign Registry
Improved Message Deliverability: Reduced chances of messages being blocked or filtered.
North American mobile operators support a regulated messaging ecosystem through their partnership with TCR.
Higher Trust Scores: Registered campaigns receive a reputation score, affecting message speed and success rate.
Reduced Filtering and Fines: Avoid penalties and compliance issues from carriers.
Enhanced Consumer Trust: Customers are more likely to engage with verified and legitimate messaging campaigns.
Penalties for Not Registering
Failure to register with the Campaign Registry can result in significant penalties, including fines and blocked messages. Mobile carriers may flag unregistered businesses as spam, leading to reduced deliverability and potential damage to the business’s reputation. Additionally, non-compliance with TCR regulations can result in legal consequences, further harming the business’s standing and credibility. Therefore, it is crucial for businesses to register with the Campaign Registry to avoid these penalties and ensure smooth and compliant messaging operations.
Working with a Campaign Service Provider
A Campaign Service Provider (CSP) is a company that helps businesses register and manage their 10DLC numbers with the Campaign Registry. CSPs can assist with the registration process, provide guidance on compliance, and offer support for messaging campaigns. By partnering with a CSP, businesses can navigate the complexities of TCR registration and ensure that their messaging campaigns are compliant and effective.
Benefits of Partnering with a Campaign Service Provider
Partnering with a Campaign Service Provider can offer several benefits, including:
- Simplified Registration Process: CSPs streamline the registration process, making it easier for businesses to comply with TCR requirements.
- Expert Guidance on Compliance and Regulations: CSPs provide valuable insights and advice on adhering to industry standards and carrier guidelines.
- Improved Deliverability and Reputation: Registered campaigns managed by CSPs are more likely to achieve higher deliverability rates and maintain a positive reputation.
- Enhanced Security and Trust: CSPs help ensure that messaging campaigns are secure and trustworthy, fostering consumer confidence.
- Access to Advanced Messaging Solutions and Features: CSPs offer a range of advanced messaging solutions and features that can enhance the effectiveness of messaging campaigns.
How a Campaign Service Provider Can Help with Registration
A Campaign Service Provider can help with the registration process by:
- Guiding Businesses Through the Registration Process: CSPs provide step-by-step assistance to ensure a smooth registration experience.
- Providing Required Documentation and Information: CSPs help businesses gather and submit the necessary documentation for TCR registration.
- Ensuring Compliance with TCR Regulations: CSPs ensure that businesses adhere to all TCR regulations and industry best practices.
- Submitting the Registration Application on Behalf of the Business: CSPs handle the submission process, saving businesses time and effort.
- Providing Ongoing Support and Maintenance for Registered 10DLC Numbers: CSPs offer continuous support and maintenance to ensure that registered numbers remain compliant and effective.
By working with a Campaign Service Provider, businesses can navigate the complexities of TCR registration and ensure that their messaging campaigns are compliant, effective, and trustworthy.
Get Started with The Campaign Registry: Registration Process
For businesses looking to launch SMS campaigns while staying compliant, registering with The Campaign Registry is essential. Major mobile network operators, including T-Mobile, established TCR to combat spam and promote compliance among businesses using SMS to engage with customers. Partnering with a trusted SMS provider like VVPUSA ensures a seamless registration process and optimized message delivery.
Ready to take your messaging campaigns to the next level? Contact VVPUSA today to get started with The Campaign Registry and ensure compliance while maximizing engagement.
